Protecting Your Summer Plans: Avoiding Travel Booking Scams

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Summer is approaching, and with it comes the excitement of planning vacations. However, this season also brings an uptick in travel scams that can quickly turn your dream getaway into a financial nightmare. As we discussed in our recent podcast episode, the Federal Trade Commission reports that travel-related scams peak between April and July, making now the perfect time to arm yourself with knowledge to protect your plans and your wallet.

One of the most common scams targeting vacationers involves deceptive emails that appear to come from legitimate travel companies like Southwest Airlines or Expedia. These messages often create a false sense of urgency, prompting you to “book now” or “act immediately” on deals that seem remarkably good. When you click the link, you’re directed to a website that closely mimics the official site but is actually a clever facade designed to capture your payment information. The simple protection against this tactic is to never click these links directly. Instead, open your browser and manually navigate to the official website to see if the same deal is available there. This extra thirty seconds could save you from significant financial losses and vacation disappointment.

Particularly sophisticated scams target vacation rental platforms like Airbnb and VRBO. Fraudsters create fake listings by copying images and descriptions from legitimate properties, then create convincing replicas of these trusted platforms. When you book through these fake sites, you might receive what appears to be a confirmation, but when vacation time arrives, you’ll discover there’s no reservation in your name and your money is gone. To protect yourself, always book directly through the official apps or websites by typing the URL yourself. Additionally, consider performing a reverse image search on property photos to verify their authenticity. If you find the same images used across multiple rental sites or in completely different locations, that’s a major red flag indicating potential fraud.

The payment method requested should also serve as an important indicator of legitimacy. Reputable travel companies and vacation rental platforms almost always accept credit cards, which provide you with fraud protection. If a “deal” requires payment via gift cards, wire transfers, cryptocurrency, or other non-reversible payment methods, walk away immediately. Legitimate businesses understand that credit cards offer consumers protection and are happy to accept them. This is why scammers often push for alternative payment methods – they know once you’ve paid with these methods, recovering your money becomes nearly impossible. Always use credit cards (not debit cards) for travel bookings, as they offer stronger fraud protection and dispute options if something goes wrong.

It’s especially important to look out for vulnerable populations who might not be as familiar with these sophisticated scams. Older adults are often targeted because they may not be as familiar with the subtle differences between legitimate and fraudulent websites. If you have parents, grandparents, or older friends planning vacations, offer to help review their bookings before they commit. Taking a minute to verify that they’re using official channels could prevent a devastating financial loss and emotional distress. Remember, protecting our loved ones from scams is just as important as protecting ourselves, especially during peak travel season when fraudsters are most active. 

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Our approach is to discover a client’s goals, determine the personal financial plan that is needed, and aid the client in reaching those goals. Our success is measured by how well our clients achieve their goals.
Hank has had a distinguished career in the financial services industry, including more than 40 years in the financial planning and securities fields. From 1985 to 2013, Hank provided fee-only financial planning services through his firm, Lifetime Planning, Inc. Hank merged his practice with Stacey’s in 2014. In addition, Hank is a member of both the local and the national chapters of the Financial Planning Association (FPA).
Hank received his bachelor’s degree in business administration from the University of Mississippi, where he also lettered in football. He received his initial securities training at Merrill Lynch. He was a financial planning consultant for the Memphis office of Ernst & Young and financial planner at Morgan Keegan & Company, Inc. from 1982 through 1984. In April 1984, Hank completed his CERTIFIED FINANCIAL PLANNER™ professional requirements with the College for Financial Planning in Denver, Colorado.
In addition to his financial planning practice, Hank has enjoyed serving on the boards of Presbyterian Day School, Second Presbyterian Church, University of Mississippi, and the Christian Community Foundation. Hank served as the chief financial officer of the Christian Community Foundation from its inception in October 1998 until October 2000. Hank enjoys reading, hunting, and attending baseball and college football games.
Clay serves Envision Financial Planning’s clients as the investment officer and portfolio manager. His duties include overseeing the firm’s investment process and money management strategies with a strong focus on “goals-based” investment planning.
As a firm, we believe in concentrating on things we can control such as:
Clay is a native Memphian and a graduate of the University of Mississippi. He began his career working for a regional broker/dealer specializing in fixed-income securities, and prior to joining Envision, Clay was an investment research analyst and portfolio manager for a private wealth management firm in Memphis. Clay currently holds his FINRA Series 66 securities registration and obtained his CERTIFIED FINANCIAL PLANNER™ designation in 2021.
In his free time, Clay enjoys playing golf, exercising, reading, and cooking with friends and family. He and his wife, Margot, have two boys named Callan and Wiley.